Conceptus Property enjoys collaborating with clients and other key partners to solve complex challenges and create practical and commercial property outcomes.

We understand that no client requirement is the same nor is any property solution and as such we devote the time to understand the fundamentals that will make any property proposal a success.

We work in a pragmatic way with the respect of all parties involved and believe that a key factor of success is an ability to understand all stakeholder drivers, big or small, private or public, whilst actively engaging with them in and open and transparent manner.

About John Di Natale

john di natale melbourne

John Di Natale is the Founder and Director of Conceptus Property. John brings 20 years industry and corporate experience in property, development and construction.

Prior to forming Conceptus Property, John held senior leadership roles in both property development and leasing within the Coles Property Group over a 10-year period.

During his tenure at Coles he was successfully involved in the acquisition, master planning and development of many commercial and mixed use development sites, creating over $480 million of property asset value across a wide portfolio of sites in addition to managing the leasing requirements of approximately 220 supermarkets within the state of Victoria.

He was instrumental in leading teams that were responsible for developing a pipeline of property assets that facilitated future store growth for the Coles Group businesses. Prior to working at Coles, John worked in the UK on a range of commercial and infrastructure projects across a variety of sectors, gaining valuable overseas experience and depth of understanding in different property markets.

With a strong track record of establishing successful and cooperative relationships with all stakeholders John looks forward to discussing any potential opportunity with you.

Projects completed while employed by Coles Group Property Developments

Waurn Ponds Shopping Centre Expansion
Brighton Bay St Mixed Use Development
Showgrounds Village Shopping Centre
Taylors Hill Village Development
Coburg North Village Shopping Centre


Conceptus Property was established with the vision of providing early stage, high value, property advice to a variety of landlords and tenant user groups.

We are focused on applying our experience in property acquisition, leasing and property development management to a broad range of property asset classes and individual Client requirements.

We work with the view of making sure that we add value to every client commission and make sure that our output is not only simple to understand but is also meaningful and adaptable for the purpose it is intended.


Conceptus Property is a newly established and emerging property advisory business focused on bringing innovation and critical thinking to form practical property solutions.

Since the company’s inception, we have developed a strong client base comprising of private landlords and developers, real estate property trusts and government bodies.

We continue to service varying clients by providing bespoke property solutions across various assets and at various stages of the property lifecycle.

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