Project Description

Showgrounds Village is a Neighbourhood Shopping Centre anchored by a Coles Supermarket, 1st Choice Liquor superstore and 27 specialty shops including medical centre and pharmacy.

The project also featured the conversion of a heritage listed ‘pavilion’ building to accommodate a 120-childcare facility and commercial office space.


Showgrounds Village is in the suburb of Flemington, 6km north west of Melbourne CBD.

The Vision

The vision for the development was to create an active retail and mixed-use development within land previously used as part of the Royal Melbourne Showgrounds.

The design of the centre embraced a contemporary feature canopy embodied within a convenient retail format that incorporates a series of modern pavilion buildings offsetting the regenerated heritage listed ‘Woodfull Pavilion’ that now accommodates a childcare centre and commercial office uses.

The Finished Project

The finished project represents a successful example of utilising surplus government land by incorporating and regenerating a series of new uses within a modern and active mixed use centre.

The centre comprises a total gross lettable area of 11,054 sqm serviced by 308 at grade car parks.

The land was developed under Development Agreement with the Royal Agricultural Society and Coles Property Developments and incorporates the requirements of both end users, whilst requiring close stakeholder management during the approval stage and development phase.

Role undertaken whilst employed by Coles Group Property Developments

  • Development Management